Thursday, October 16, 2008

CF Website Update

Research
In my community there are five individuals with CF: Chris Holmes (20--and my lil bubby), Brandy Jessup (15), Michelle (28) and Colby (4). As you can see they are spread across the spectrum in ages. This causes an issue with the previous concept of finding the target audience determined by age. The difficulty is that I'm going to have to come up with a design that will appeal to all ages. Another difficulty is that instead of targeting little Colby I'll be apt to target his parents, meaning that the website will not only be directed at CF Patients but also at their families.

Additional Ideas
To keep the website available to updates it would also be wise to include material for parents who have just found out their child has been born with CF. I wanted to keep the website extremely upbeat, showcasing how much technology has advanced and how patients are living longer and longer. However, including the material for new parents will add a dismal feel. There is just no good in finding out your child has CF and tears are welling in my eyes remembering all the things my family went through when my little brother was diagnosed. It is never fun when they are sick.

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